Words are the main tools for communicating new ideas. In the Silicon Valley, and other places as well, words can also be used quite innovatively as marketing tools. After critical inquiry some of these words can be later identified, and called as buzz words.
Mass media, classical or new, are the main forums for presenting new ideas, and new infomation. Therefore it is really important that especially the journalists are aware of the very meaning of words.
Financial Times has a great supplement called Digital Business, which is continuously dealing with new, emerging technologies. It was most excellent to find out that Chris Nuttall in San Francisco has realized that "open" is the latest word with which you have to be very carefull.
Obviously, there are several different levels of openess.
